How to Obtain Support from Owners
Owners set strategic priorities and control investment decisions. They have to make a water a priority, integrate it into business strategies, and allocate resources to water activities and projects. To engage owners it is important to make the business case for water management improvements and demonstrate how water practices can impact brand reputation and growth of the business.
Build a Strong Business Case
Identify the benefits of improved water management practices, including:
- Reduced water supply costs, wastewater disposal fees, or surcharges
- Reduced time and labour costs from improved cleaning procedures
- Reduced energy costs to pump and heat water
- Increased revenues from higher wine yields
- New sources of revenue from sales of winemaking by-products
- Demonstrating sustainable water management practices with neighbours and the local community
- Building productive relationships with regulators and approval agencies
This risk of maintaining the status quo or operating “business as usual”, may result in greater risks and increased water and wastewater management compliance costs.
Connect Water to the Brand
Winery brands are highly valuable and the perception of consumers can directly influence their purchase decisions.
Improved water stewardship is a vital component of sustainable winemaking and is part of the story that would positively enhance consumers perception of a brand. Conversely, operational or regulatory compliance issues resulting from inefficient or poor water management practices can put a brand at risk.
Link Strategic Water Management to Business Growth
Reduce risks associated with growth, including:
- The risk of wastewater treatment systems operating over-capacity or out of regulatory compliance.
- The risk that on-site water supplies will not be sufficient to support operations or planned growth.
- Operating costs that would otherwise increase along with growth in production or business expansion.